SMS TV is a new interactive way of communication for mass media such as TV channels. The TV channel, during one of its shows, invites the TV audience to send, through mobile phones, short messages (SMS) to a given phone number. A few seconds afterwards, the message sent by a TV viewer appears on the lower part of the TV screen.
This simple way of interacting with the TV audience translates into major benefits for the TV channel:
 Dramatic increase of remote interactivity and participation of TV audience.
Tremendous increase of TV audience.
Sky rocketing of revenue generation through Premium SMS.
RollingStar is extremely easy to install and to use.
Step 1: users send their messages (SMS) to the phone number indicated by the broadcaster.
Step 2: messages sent reach the SMS Center or the SMS gateway and are processed by RollingStar Server in real time.
Step 3: SMS are filtered and published by broadcasters.
RollingStar can be directly installed within the broadcaster's facilities and thus be used exclusively by that given broadcaster.
Or else, it can be installed as a central SMS TV platform and used on an ASP model, thus serving various broadcasters simultaneously. Since no specific hardware nor software needs to be installed in the broadcasters' facilities, RollingStar is extremely straightforward to use.
RollingStar™ Suite
RollingStar™ SMS TV software suite is made up of two main modules: Rolling Pack and Stats Pack. Each one of them plays a key role by providing TV producers and TV audience with the most outstanding SMS TV experience ever.
What are the key benefits of rollingStar™?
Dramatic increase of remote interactivity and participation of TV audience.
Tremendous increase of TV audience.
Sky rocketing of revenue generation by Premium SMS.
Fast and cost-efficient installation.
Complete, evolutionary and competitive SMS TV solution.
Friendly and intuitive graphic user interfaces.
Flexible architecture for new interactive ways such as MMS,
 pictures, video, chat, games, etc.
Rolling Pack
Rolling Pack allows monitoring the incoming messages as well as publishing them.
Rolling Pack Features:
- Key features of each SMS received:
- Identification number
- Date and time of reception
- Message content
- Preview checkbox
- Scrolling buttons for viewing messages, without disturbing on-air publishing process.
- Animation monitoring, which can be activated by only one click in order to preview selected SMS.
- Selection of all messages in the queue in order to make them visible or not.
- Manual or automatic SMS retrieval.
- Server-side SMS inventory.
- Manual, automatic or looping SMS on-air publishing process.
- Number of SMS in the queue.
- SMS content and on-air frame formatting features.
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Stats Pack
Stats Pack allows generating and publishing real-time statistics and charts.
Stats Pack Features:
- Dynamic generation of real-time animated charts.
- Real-time revenue calculation.
- Chart legends for numbers and percentages calculated based on SMS received.
- Identification of valid and non-valid SMS poll options.
- Editing of SMS poll options and questions.
- Publishing of SMS poll questions.
- Chart options and on-air frame formatting features.
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